A Small Business Uses Google Display – Creating an advertisement campaign that is properly targeted at the right audience is essential to the achievement of a company or individual product marketing goals.
For small businesses, it is quite important that they properly optimize their ad campaigns to guarantee success.
The digital marketing space is quite competitive, especially for small or new businesses thriving to gain relevance and recognition, this is why it is important to pay attention to ad campaigns and create relevant advertising plans and goals.
On this article, we’ll explain why a small business uses Google display ads so as to get their products and services seen by people browsing the web. You can also read: How To Use Amazon Brand Analytics.
- A Small Business Uses Google Display, Why?
- What Is Google Display Ads?
- What Is Google Display Network?
- Types Of Google Display Ads Used By Small Business
- How Can Small Business Create Google Display Ads?
- What’s One Benefit Of Using Responsive Display Ads?
- How Does Google Display Ads Drive Results Every Day For Thousands Of Advertisers?
- Which Group Would You Be Able To Reach With A Google Display Campaign Using Demographic Targeting?
A Small Business Uses Google Display, Why?
For small businesses, using Google display ads help them to deliver their product or services adverts to millions of people browsing the internet daily.
These small businesses pay Google to advertise their products and services using Google Display Ads, Google then show their ads to users through various channels.
These display ads are shown to people browsing the internet on various Google platforms as well as Google affiliate platforms.
There are millions of websites that are affiliating with Google aside from Google owned platforms, continue reading this article to know more about these platforms.
What Is Google Display Ads?
Google Display Ads is a graphic based advertising that is displayed on websites, social media, and applications, Google display ads delivers brand information, messages and general advertisements to website visitors.
Individuals, companies, and organizations can get their products and services seen by millions of internet users through the Google Display Ads.
Display campaigns serve ads that are visually engaging, these ads are shown on the Google Display Network.
What Is Google Display Network?
The Google Display Network is a network of Google-owned platforms like Gmail and Youtube, it also consists of millions of websites and apps partnering with Google to serve ads through Google products like Google Adsense and Google Admob.
With the above explanation, you can see how Google helps small businesses to reach their desired audience online.
Presently, the Google Display Network reaches over 2 million websites, this reach ensures that 90 percent of internet users are served Google display ads.
Types Of Google Display Ads Used By Small Business
There are several types of display ads available in the Google Display Network. Each of these ads types performs differently depending on your advertising goals.
- Responsive ads
- Rich media ads
- Image ads
- Custom Gmail ads
- Mobile app ads
- Interactive elements
How Can Small Business Create Google Display Ads?
Google created a product known as Google Ads for businesses and individuals who wish to create advertising campaigns for their products and services.
To get started with Google Display Ads, a small business must create a Google Ads account.
Once the account has been created, the next step is to create a new ad campaign, and select Display as the ad type. After this, choose relevant targeting preference and set budget. Setting up a successful display campaign requires more than just creating account, you need to know your advertising goal and understand how display ads works.
What’s One Benefit Of Using Responsive Display Ads?
The major benefit of using responsive Display ads is that the ads changes it size to fit into any page and device, you don’t have to create multiple ads sizes.
The Google Display Network does the job of automating how the ads are arranged and displayed by selecting copy assets and images that fits into the device and page space.
How Does Google Display Ads Drive Results Every Day For Thousands Of Advertisers?
The Google Display Network drives results everyday for thousands of advertisers by displaying their ads on Google-owned platforms like Youtube, Gmail, and more than 2 million partner sites, apps, and videos.
With the huge number of platforms to display ads, Google is able to drive huge results daily. Also the Google Display Network automates ads display and ensure that ads are shown to relevant audience through optimization and proper targeting.
Which Group Would You Be Able To Reach With A Google Display Campaign Using Demographic Targeting?
There are four variables of demographic targeting options available for Google Ads users, they are gender, household income, parental status, and age.
You can be able to reach people using their household income, this is useful for ads on products with certain price class. Depending on your product, targeting audience using their parental status, age, and gender can be so rewarding.
To maximise the potentials embedded on these demographic targeting options, you need to understand your products target audience; who needs your products or services .