How To Sell VeRO Items On eBay – Complete Guide

Are you an intending or current seller at eBay and wondering How To Sell VeRO Items On eBay? This post is all you need to read. There are conditions to selling VeRO items on eBay. Sellers who do not meet these conditions are often reported and sanctioned by eBay.

Without any doubt, eBay is one of the most popular marketplaces where sellers and linked to buyers all over the world, the platform offers a safe environment and selling and buying items. eBay wants to ensure that only authorized items and sellers list items for sell on the platform, this is why sellers are obliged to meet certain conditions before being allowed to sell VeRO items on eBay.

On this article, you will learn how to sell VeRO items on eBay, we’ll also give you a comprehensive information about the eBay VeRO program and what you must do to avoid eBay VeRO suspension.
New sellers on eBay may not really understand what VeRO means, let’s take a little time to explain what the eBay VeRO program is all about. Also read How To Sell Video Games On eBay

What Is The Meaning Of VeRO?

VeRO is the abbreviation for Verified Rights Owner. This is a term used to refer to owners of intellectual properties, these owners may be individuals or brands. It is a program that allows intellectual property owners to register their rights with any platform and take action against sellers who are infringing on those rights.

Intellectual property rights enables creators and owners of copyrighted works or trademarks to gain from their properties, it is also the mechanism that allows these owners and creators to take relevant and necessary action if there is an infringement.

What Is eBay VeRO Program?

The VeRO program is a feature which enables owners of intellectual property rights and various authorized dealers to make report on any listing that potentially infringes on those rights on eBay platform.

eBay is committed to providing a safe and secure platform for buying and selling of items while respecting the rights of property owners. With the eBay VeRo program, property right owners are able to report any listing that infringes on their rights, this may result in the seller getting suspended and the listing removed.

As a seller on eBay, you should be conscious of these rights while listing items on eBay, this will help you avoid suspension or legal action taken against you. eBay is obliged to respect the rights of intellectual property owners. Also learn How To Sell Vinyl Records On eBay

How To Register For eBay VeRO Program

eBay allows intellectual property owners to enroll in the eBay VeRO program, this helps against unauthorized use of their property(ies). The process of registering for eBay VeRO program isn’t clearly stated by eBay. From the information we have gathered, you need to contact eBay through email via vero@ebay.com, indicate your interest in joining the eBay VeRO program and wait for a reply.

eBay VeRO Suspension

A seller may receive selling restrictions or full suspension from selling on eBay for continually violating intellectual property rights. It is advisable that sellers desist from listing items that infringe on the rights of the property owner. This range from ensuring that listings are authentic and description of listings does not infringe on owners’ rights.

Including certain words on product description can get you suspended for violating eBay’s VeRO policy.
Okay, let’s say you are listing a shirt, you included the word ‘Sara Moon‘ in the description, this will get your item flagged and removed, relisting this item with the same description might get you suspended.
If you want to learn about the various infringements, continue reading this article. Learn How To Organize Ebay Inventory

Who Can Report Intellectual Property Rights Violation On eBay?

While it is the duty of every user on eBay to ensure continuous adherence to the eBay VeRO program, the duty of reporting any infringement on trademark, copyright, and other intellectual property rights rests on the shoulders of the property rights owners.

Any user who feels that a listing has infringed on intellectual property rights can get in touch with the rights owner and urge them to report to eBay.

In summary, the eBay VeRO Program allows the following entities to report intellectual property rights violations on eBay; the owner of the intellectual property rights, an authorized representative of the owner of the intellectual property rights, or a person who has been granted a license to use the intellectual property rights.

Example Of Infringements On eBay

Below are examples of infringements on eBay, continuously engaging in acts listed below can get you suspended from selling on eBay.

• Copyright infringement: This is the unauthorized use of copyrighted materials, such as music, movies, software, books, and photographs. Examples of copyright infringement on eBay include selling pirated DVDs, CDs, or software; selling copies of books or articles without the permission of the copyright holder; and using copyrighted images in listings without permission.
• Trademark infringement: This is the unauthorized use of a trademark, service mark, or trade name. Examples of trademark infringement on eBay include selling counterfeit goods, such as fake Rolex watches or Gucci handbags; using a trademark in a listing without permission from the trademark owner; and creating listings that are likely to confuse buyers into thinking that the seller is affiliated with a particular brand.
• Patent infringement: This is the unauthorized use of a patented invention. Examples of patent infringement on eBay include selling products that infringe on a patented design or process; selling counterfeit goods that use patented technology; and offering to sell or distribute patented software.
• Design infringement: This is the unauthorized copying of a protected design. Examples of design infringement on eBay include selling counterfeit goods that copy the design of a popular handbag or shoe; selling products that are substantially similar to a protected design; and offering to sell or distribute protected designs without permission.
• Encouraging infringement: This is the act of selling or offering to sell items that are known to be infringing, or providing information or services that help others to infringe. Examples of encouraging infringement on eBay include selling modchips that allow video game consoles to play pirated games; selling software that circumvents copyright protections; and offering to sell counterfeit goods.

If you believe that an item on eBay is infringing on your intellectual property rights, you can report it to eBay. eBay will investigate the report and take appropriate action, such as removing the listing or suspending the seller’s account. Read about SAP Business One eBay Integration

How To Sell VeRO Items On eBay

The only recognized and legal way you can sell VeRO items on eBay is to obtain explicit authorization from the brand whose item you want to sell. This is not really like a walk in the park, but it’s achievable. If you are really bent on selling a particular VeRO product, you are certainly going to need approval and authorization, you also need to get authorized to use certain words in listing descriptions.

Several Verified Rights Owners have profile page where they expressly state conditions that sellers must meet to be allowed to sell products bearing their IP. They also list their various brands, intellectual property, copyrights, and trademarks.

Look out for pages like this and you’ll find out how to contact a rights owner. You’ll be able to sell a VeRO item on eBay once you become an authorized reseller.

eBay VeRO List 2024

Click here to open the eBay VeRO list 2024. The eBay VeRO list is a list of brands and intellectual property owners who have registered with eBay to protect their rights. If you are selling an item that is on the VeRO list, you may be subject to penalties, such as account suspension, if you do not have the permission of the VeRO owner to sell the item.

If you don’t want to get suspended on eBay over infringement, you”ll need to go through the list of brands, their products and legal positions, this will prevent you from listing VeRO items and getting sanctioned by eBay.

Please note that this list doesn’t contain the complete list of Rights Owners who are presently in the eBay VeRo program. Read about eBay Feedback Generator

eBay VeRO Appeal

There’s always a chance to reverse any action taken against you by eBay for listing a VeRO item. If you happen to come through such, don’t get all tensed, calling eBay at this time won’t solve the problem. The best and only reliable step to take towards reversing the sanction is to try getting across to the company in question.

Get the contact info of the brand owner, you’ll be able to get this in the copyright infringement complaint you received from eBay. Speak politely and professionally to whoever represents them, calmly apologize and explain that it might have been done by mistake.

If you get lucky, they may contact eBay and direct them to remove the VeRO violation from your account, it’s worth the try.

eBay Copyright Infringement Form

Rights Owners are able to report alleged infringement by providing a Notice of Infringement form, the form must be signed and faxed to eBay via (801) 757-9521, it can also be sent by mail via vero@ebay.com. To get the eBay copyright infringement form, click here.

eBay VeRO Counter Notice

If your listing was removed and your account suspended for VeRO violation, you can send a counter notice to eBay. Your counter notice must be a written proof of authenticity issued to you by the manufacturer. Only US-based copyright reports counter notices can be submitted, this is in compliance with the Digital Millennium Copyright Act. Click here to file a counter notice.

eBay will send a copy of the counter notice to the rights owner once it has been received. The owner will be notified that the listing will be reinstated at the end of 10 business days. This is unless the rights owner informs eBay that a court order seeking to restrain you from relisting the items has been filed

How To Avoid Vero On eBay

The Verified Rights Owner (VeRO) program is an eBay initiative that allows brand owners to protect their intellectual property (IP) rights on the platform. If a brand owner finds that a seller is listing items that violate their IP rights, they can file a VeRO claim with eBay. This can result in the removal of the listing, the suspension of the seller’s account, or both.

Below are some tips on how to avoid VeRO violations on eBay:

• Check the eBay VeRO list. The eBay VeRO list is a database of brands that have registered with the program. If you are planning to sell an item from a brand on the list, you should first contact the brand owner to confirm that you have their permission to sell the item.
• Be careful with keywords. When listing an item, be careful about the keywords you use. Using the brand name or other trademarked terms in your listing could be considered a violation, even if you are not selling an authentic product.
• Use original images. Do not use stock images or images that you have found online. Using copyrighted images in your listings is a violation of IP rights.
• Be honest about the condition of the item. If you are selling a used item, be honest about its condition. If you misrepresent the condition of the item, this could be considered a violation of the eBay Misleading Item Description Policy.

If you receive a VeRO violation, you should respond to it promptly. You can try to contact the brand owner to resolve the issue directly. If you are unable to resolve the issue, you may need to appeal the violation to eBay.

eBay Vero Reporting Tool

The eBay VeRO Reporting Tool is a way for intellectual property owners (IP owners) to report listings on eBay that they believe infringe on their IP rights. The tool is available to all IP owners who have registered with the VeRO program.

To use the VeRO Reporting Tool, you will need to:

1. Go to the eBay VeRO program website.
2. Sign in to your VeRO account.
3. Click on the “Report an Item” button.
4. Enter the information about the listing you want to report, including the item’s title, listing ID, and the specific IP rights that you believe are being infringed.
5. Submit the report.